We entered three foundation projects in the TIAK Marketing Awards Program. TIAK is membership based and composed of travel/tourism related organizations. A conference is held each year where marketing awards are given out for unique approaches to promoting tourism related projects.
The Kansas Sampler Foundation felt that due to the amount of new and unique projects we had implemented in the past year and a half that we wanted to see how we measured up. We entered projects for the following categories:
- Promotional Campaign with a $15,000 project budget and below: The 8 Wonders of Kansas
- Community Education Campaign with a $15,000 project budget and below: Bring Your Own Lawn Chair series (B.Y.O.L.C.)
- Website - Outsourced Design: Designed by LogicMaze of Hutchinson
The winners were announced at the Annual Banquet the last night of the conference, held in Wichita this past October. Were Marci and I ever surprised when the foundation won not one but two awards - the first for the 8 Wonders project and the other to the B.Y.O.L.C. series!
It's nice to have shiny trophies to display but the ultimate satisfaction is knowing that all our hard work was acknowledged and appreciated by our collegues.
Thanks must be given to Marci's sister, Liz King, who is a graphic designer now living in San Francisco. She is the designer of the 8 Wonder of Kansas logo and the fantastic B.Y.O.L.C. brochure.